4 Reasons Why You Shouldn’t Wing Your Launch & Make A Plan Instead

Hey, look at you go. You’ve put in the work. You’ve put in the time. You’ve put in the energy. You have a shiny new offer or service just dying to be scooped up by your incredible clients and you can’t wait to spread the good word! Maybe you’re even toying with a launch date — dun, dun dun!

If that’s the case, you’re in the perfect position to start crafting your custom launch plan!  

In a dream world, your launch will go off without a hitch and the sales will pile in. I know you’re ready for it, which is why it’s important you plan this launch right.

Yup. I said it. You’ve gotta plan. At least, I really really encourage you to.

Even if you know your business inside and out… even if you can visualize exactly how this launch is going to go down… even if you’ve improvised before and it went perfectly fine… I promise with the right kind of planning and care, you can take your launch to an entirely new level.

Here’s why it’s better to plan your launch than to simply wing it.

Visionaries are great at visualizing, which is not the same thing as executing.

Having the plan in your head is one thing, but seeing it through is an entirely different ball game. Creative people are incredible at seeing “the big picture,” which makes their skillset unique and helpful to their clients. However, they’re susceptible to getting tripped up when it comes to things like troubleshooting, tackling individual tasks, and managing small details.

Taking the time to map out your launch up top might feel like it’s slowing your momentum in the beginning, but in reality, it will ensure a much smoother, streamlined launch in the long run. Make the nitty-gritty of your launch important so you’ll be able to plow through each step as they come, which will ultimately give you more freedom and quicker access to the “big picture” pay off!

“Failing to plan is planning to fail.”

Do I sound like your parents? (Guess what. They were right on this one. Thanks, Mom.) No one ever had a business fail because they were too prepared. If your business model is to “just see how this goes...” you’re leaving yourself vulnerable to a wide range of roadblocks and challenges that could easily be avoided with extra project management.

Think of it as a day at the beach with or without sunscreen. Sure, in both scenarios you get the same payoff (a day at the beach), but one scenario comes with a whole lot more burn.

Never underestimate the last-minute scramble.

I’ll be honest - even with project management and launch mapping there is almost always a last minute detail or road bump that pops up and requires all of your time and all of your attention right now!!!! Do yourself a favor and get ahead of this, woman!

By leaving your launch wide open, you’re ultimately making space for business fires that will need to be put out before it’s all systems go. This means you’ll be scrambling at the last minute and burning the candle at both ends — or worse, late to launch! Give yourself the gift of time so there’s space and energy for troubleshooting if/when you need it!

Planning does not mean working harder, it means working *smarter.*

In all the work I’ve done with my amazing and totally different clients, I’ve found that a customized plan that caters to their unique pain points, challenges, and launches yields the most success. There is not a cookie-cutter “one-size fits all” launch plan, which is why it’s so important to take the time and identify what works best for you. Trying to mimic what you’ve seen other folks do or improvising each step in real time is ultimately neglecting one of the reasons you started your own business: to work the way that is best for you.

Trust someone who has made your launch her literal business: a customized road map to launching your offer will set you up for success (which means happy clients, a happy wallet, and a happy life)!

Let me show you how.


Planning in advance is one of the best gifts you can give your business (and yes, I have the holidays on my mind.) If you're thinking of a November, December, or New Years launch, jump on my calendar now! I only have 1 spot available per month through the middle of Fall and we’ll need the time to get your customized launch plan in order! First-come, first-served, so don't miss your chance!

4 Reasons Why Shouldn’t Wing Your Launch