4 Ways You’re Making Your Online Launch Harder on Yourself (and How to Make Your Next Launch Easier)

4 Ways You’re Making Your Online Launch Harder on Yourself (and How to Make Your Next Launch Easier)

Title Card: 4 Ways You're Making Your Launch Harder on Yourself (and how to make it easier)

How to Improve Planning for Your Online Launch So You Can (Actually) Launch a Product or Course Without Making Your Life Hell

The idea of launching your product or course can be daunting. There are so many factors to consider, including the technology required, design, branding, content creation and more. This is enough to make most people want to just quit before they’ve even started! Don’t worry though. With some careful planning and these tips, you’ll be well on your way to an online launch that’s actually successful—and doesn’t make you run for the hills.

1. You’re not thinking through the step-by-step details in your planning

Make a launch plan that isn’t a hasty to-do list

If your launch plan looks like more like a hasty to-do list, then you’re leaving out vital steps that will cost you time, energy, and even money in the long run.

You may have seen me tell this story before, but it’s the perfect example (and I see it happen all the time.)

How business owners typically set a launch date (a familiar story)

A business owner came to me for help planning her launch and when I asked her timeframe, she threw out a launch date that was a few weeks away. After we created the roadmap together, we saw she’d need at least 8 weeks to complete her launch plan.

So why did she think her launch could be done in 3 weeks when it really needed 8? Because she hadn’t really thought through the details. She had an idea of what needed to be done, but hadn’t considered every step of the process.

What would have happened if we hadn’t made a detailed plan for her online launch?

Could she have launched in 3 weeks? Maybe! But she would have added to her stress as she was forced to make some hard decisions:

  • Outsource the work to get it done on time? Is there room in the budget for that? How would that impact the launch ROI? Who should she hire? Is there time to research and interview contractors?
  • Cut back on the launch plans in order to focus her time on the bare minimum required?
  • Change her launch date to add another 3 weeks (surely doubling her time is enough, right?) And then doing that again when she realizes the launch still isn’t ready after 6 weeks?

I hear about launch stress like this all the time. And all of it can have been avoided by making sure you have a detailed plan from the beginning.

 

2. Your timelines aren’t realistic

If you don’t leave enough time in your launch plan for required tasks, then trying to follow it is a stressful exercise in futility (and a lack of sleep).

When you launch your program or project, the first thing to do is to plan it out. I’ll go into the detailed step-by-step of project planning another time, but you’re creating a roadmap of what needs to be done and when. After you see what the tasks are, you estimate how long it will take for each task and set deadlines accordingly.

Estimating time can be difficult—and that’s okay

This can be really difficult if you are launching something new—there’s always uncertainty about how long tasks will take (and that’s okay). If you’re not sure what your time estimate should be, think about a worst-case scenario so that you have the time necessary in the event of delays or problems.

Think through a worst case scenario (include buffer time)

In other words, leave some buffer time when you’re unsure in case something comes up that was not planned for. Don’t put yourself under more pressure than what’s best for your well-being. A launch with a spacious timeline will always feel better than a rushed launch.

 

3. You’re focused on perfection

 

This isn’t the only launch you’ll ever have: it doesn’t need to be perfect in order to be successful.

Say it with me: your first doesn’t need to be your best. If you feel like everything needs to be perfect from the get-go, you’ll develop an all-or-nothing mindset that’s sure to bring on a sense of dread and defeat.

No one is watching every (virtual) thing you do

Help manage your inner critic by reminding yourself that no one is paying the same level of attention to your stuff as you are (as a perfectionist Enneagram 1, believe me: I am saying this to myself most of all.)

Get started: done is better than perfect

It’s not about making your launch fit some idea of what “the best” looks like to you, but actually getting it out there so that you can start collecting feedback and know what needs to be done next. Each time you repeat a launch, you can adjust, improve, and add a new idea or feature that excites you.

 

4. You are giving all your launch goals equal importance

 

What parts of your plan are critical? And which ones can you let go?

Setting priorities is essential to being able to adjust your plan as needed with minimal stress. If you know what your priorities are, then it’s easier to let go of the stuff that’s not supporting your most valued goals. It’s okay to let some tasks—and some goals!—be less important than others.

What is important to you?

Think about what’s truly important to you for this launch—not what’s important to that famous business coach or what Big Man McCEO says your “key performance indicators” should be. You might decide that some of your priorities are numbers-based (hitting a financial target, for instance—especially if it’s based on your actual budget goals and not just a vanity number… but I digress).

Your launch priorities aren’t just about your business goals

But it’s just as vital to consider how you want to feel or ways that you want to grow through your launch process. Maybe you want to maintain better boundaries around your work time or get more comfortable being in front of the camera.

Choose and rank these priorities early in your launch process. Then, if you begin to feel overwhelmed or need to pivot, you’ll already have the decision-making criteria you need to move forward—with minimal hand-wringing.

If you have struggled in the past with any (or all!) of these, there is help! Project planning and consulting can give you the support you need all the way through your launch, from digging into the details in planning to helping you stay prioritized and focused during implementation. Let me hear about your upcoming launch by sending me an email at kate[at]theefficientcreative[dot]com.

The Top 5 Forgotten To-Dos in Online Launches

The Top 5 Forgotten To-Dos in Online Launches

Title-Image-Top-5-Forgotten-Tasks-in-Online-Launches

When it comes to planning (and implementing) a project like an online launch, the old saying is true: the devil’s in the details. And if you’ve ever launched a program, product, or new offer online and had to either 1) edit down your plans at the last minute or 2) push back your original launch date—maybe multiple times!—then you’re no stranger to those forgotten details popping up to haunt you.

Forgotten tasks in a launch don’t just frustrate you and your team. They can literally cost you—both in lost hours and revenue—and take an emotional toll by eroding trust in yourself. In some cases, they can even erode your audience’s trust in your business. In my years of project management with online creative businesses, these are the most common overlooked to-dos that I see in online launches. Add these tasks (and plenty of time for them!) in your next launch plan to start out ahead of the game.

Don’t Forget: Research

It’s a classic example of the type of forgotten task that can add days (or weeks!) to any plan. Your to-do list says something like “Decide on a new platform for client scheduling.”

Great! That’s a clear, actionable task, right? And “deciding” or “choosing” or “selecting” is something that you do all the time—you can decide something in the blink of an eye! Unless it’s where to have dinner on date night, for some reason that decision takes forever.

What most business owners forget to plan for are the things that need to happen in order to make that important decision.

  • What functionalities are non-negotiables (or nice-to-haves) when it comes to choosing a platform/software/equipment/team member/coach/program/etc.?
  • What other criteria do you need to consider for each option (e.g. budget, design, end-user experience, customization options)?
  • Which criterion is the most important? (Pro tip: knowing this in advance can help keep you from getting stuck in analysis paralysis)
  • Do you need to take advantage of any free trials before making a decision (add time for each into your plan!)

“Research options for a new platform” is just as important an action item in your plan as “choosing” is, so add it to your plan, along with a reasonable amount of time for conducting the research.

Don’t Forget: Technical or Logistical Details

The specific tasks you might include here are going to vary based on what you’re launching, and you may not always know what’s needed in advance. Especially if you’re working with a new platform or software. It’s a classic case of “you don’t know what you don’t know,” but that doesn’t mean that you can’t plan for it.

For example, your task list might say “Set up new course platform” and you might expect to spend a couple of days to complete it. But once you start to dig in, you realize each of your modules needs its own slide deck (something you hadn’t planned for) and the platform needs to be connected with your scheduler, but FIRST you were going to merge your schedulers because they haven’t been syncing to your calendar correctly, but before you do that, you’ve got to (etc, etc…)

So what felt like a simple enough task at the beginning has suddenly become a big task with a lot of prerequisites. When this happens and a deadline is looming, you’ll quickly figure out that you’ve got two options:

  • Work nonstop to try to finish everything
  • Slash your priorities down to the bare minimum

If your launch (or offer) includes aspects that are new to you or your team, expect the unexpected and give yourself some extra time to work out those pieces.

Don’t Forget: Editing Your Content

No matter what kind of content you’re creating to go with your offer (from sales pages to video reels to the emails you’re sending to welcome new clients), it’s pretty common to think of content creation as:

Step 1: Create

Step 2: Publish

And while I may be a little bit of a stickler for proofreading (thanks to that B.A. in English!), it will almost always be worth your time to add Step 1.5 in there: edit your content.

This isn’t about being a perfectionist or mining your content for every possible error. I’m a firm believer that “done is better than perfect.” But there’s a middle ground between firing off your message as soon as it leaves your fingers and waiting until every star is perfectly aligned.

If you’re the kind of person who edits as you go, that’s great, but there’s nothing like getting a fresh pair of eyes on your content before it goes live. Next time you’re planning the content pieces of your launch, consider adding in a little extra time for one of these options:

  1. Sleep on it. Let your new content “rest” overnight and come back to it the next day with a fresh perspective. 99 times out of 100, you will notice a few quick improvements that will help your content be that much stronger.
  2. Take a walk. Even 20 minutes away from the computer to walk the dog can give you the distance you need to double-check your content before moving it down the assembly line.
  3. Hand it off. Enlist a detailed assistant, trusted colleague, or freelance editor. Having another brain try to interpret your content can be invaluable to making sure your message is understood. Keep in mind that your launch plan will need to account for all of the time between when you send them the content and when you can expect to receive it back (make sure you ask them for this info in advance.)

Don’t Forget: Testing

I’ve worked with enough solopreneurs over the years to know most of us don’t really want to put in the time & effort for a full beta launch (complete with market research, surveys, and product iterations). Most of the time, we just want to get the thing out into the world so we can stop investing our time and energy and start seeing a return.

So before your eyes glaze over, let me just say that those things (market research, beta launches) are amazing if you have the time & resources for them, but otherwise this is The Bare Minimum Version So You Can Continue with Your Life.

Please, for the love of Future You, run a test of your process/client workflow/anything that’s supposed to run or happen automatically in the background. Make sure it works the way you intend before you open it to the public. Otherwise, you’re going to get an email from Confused or Angry Purchaser about something that doesn’t work and you’ll have to put out that fire (and maybe even pause your launch while you figure it out).

Don’t Forget: Planning for Potential Obstacles

When you start to wrap up the planning portion of your launch, I know you are ready to stop planning and get moving, but this may be the most important one—don’t overlook it!

Once you’ve mapped out a plan for your launch, take a bird’s eye view of the to-dos in your plan and ask yourself, “Where do I expect to hit a snag?”

Chances are good that you already have an inkling of some places where you might struggle or feel a little stuck. What are those potential obstacles? And how could you plan in advance to get around them?

Write these down—both the potential obstacles and your mitigation ideas—they’re just as important to your successful plan as the tasks themselves.

 

How about you? Have you ever had adjust your launch plan due to some forgotten tasks? This is one reason why project planners exist—we excel in helping you dig into the details so you can minimize forgotten to-dos. Curious what forgotten details you might be leaving out of your launch? Reach out to me at kate[at]theefficientcreative[dot]com and tell me about it. I’ve got a brand new offer coming out that may be perfect to help you have your best launch yet.

 

 

 

 

 

Feel Guilty When You Say No? Say This, Instead

Feel Guilty When You Say No? Say This, Instead

One of the greatest aspects of owning an online business has to be the ability to set your own schedule. For me, time freedom—setting my own hours—was the big dream, and I know plenty of other online business owners who want the same thing. But if your dream got a little tarnished with the harsh reality that being an entrepreneur is time-consuming work, you’re not alone. And if you have a hard time saying no, then managing your time becomes even more challenging. Which is why I want to teach you an easy way to say no (even if you’re a people pleaser).

“But,”—your IRL friends say—”You work for yourself! Can’t you come out to lunch with us? Can’t you volunteer for EVERY SINGLE ONE of your kids’ field trips? You have all the time in the world! Right?”

Well, yes… and no.

The fact is, you have all the time in the world regardless of what your job looks like. Whether you’re a corporate 9-5-er, Queen of the Side Gig, or you’re a full-time online entrepreneur, you have the same 24 hours available every day. And while your available weekly 168 hours will look different from someone else’s depending on your work and life responsibilities, it’s still 168 hours.

No matter your work situation, if you want control over your time, you have to prioritize and set boundaries. 

If you’re trying to regain a healthy work life balance, one where you aren’t overwhelmed with obligations, then setting boundaries starts with knowing the danger of the word “yes.” I’m talking to you, people pleasers.

If you find yourself thinking, “When I say no, I feel guilty” or “I’m just not good at setting boundaries,” or “I can’t stand to disappoint people!,” hear me out.

I’m a real people pleaser. It’s a huge (I mean HUGE) part of why I’ve chosen my line of work. If I hear the words, “Can you help me with…” my ears perk up like a dog hearing his kibble hit the bowl. There’s not much that gets me more ramped up than my clients saying, “I’m hoping you can help me figure this out.” I love helping people solve problems.

But I’ve also learned that saying “Yes” automatically to most requests leads directly to a seriously crappy work-life balance. I’ve learned it the hard way. And it sucks.

Here’s the part that might surprise you, though:

“Yes” and “No” are not your only two options.

Contrary to what some business leaders might tell you, you don’t have to eliminate the word “yes” from your vocabulary. Even if you’re a people pleaser. But if you’re looking for an easier way to say no—one that feels more attainable or more polite—build the habit of saying, “Let me think about that.”

Give yourself the gift of time to consider requests. If you were to take on the request, where would it fit in your schedule? What would you have to move or remove? Would it make you feel overwhelmed? And does the new request serve you and your goals better than something else that you’ve already planned for?

Going through this process of evaluating new requests teaches you to consider your time and prioritize. And once you decide where it falls on the priority list, then you can choose whether to say “yes,” “no,” or even something else like “yes, but with these limitations…”

How does this sit with you? Does “let me think about that” feel more reasonable than assuming that “yes” and “no” are your only options? What are some of your other favorite ways to set boundaries with your time? Hit up my DMs and let me hear about them!

Want even more help with time management? Pick up my free time-audit tool so you have a super-clear picture of how much time you ACTUALLY have available.

3 Myths (and One Truth) About Hiring a Virtual Assistant

3 Myths (and One Truth) About Hiring a Virtual Assistant

I talk with women who own creative online businesses literally every day, so let me tell you—if you’ve said to yourself, “I know I need to hire a Virtual Assistant, but…” believe me. You are NOT alone. There’s no shortage of ways you could finish that sentence. That is, there are a lot of reasons why you may feel like you can’t hire help in your business. And some of those reasons are valid. But many of them aren’t. Feel like you need to hire a Virtual Assistant, but you’re not convinced yet? Here are 3 of the most common myths about hiring a Virtual Assistant (and one big truth).

Show of hands: how many of you online entrepreneurs—when you started creating your online business—couldn’t wait to get bogged down in administrative tasks? OK, so that’s a ridiculous question, obviously. When you dreamt up your business, you were thinking of the ways you wanted to share your mission with the world. You wanted to help people solve a problem, create a beautiful space, or create meaningful results in their lives.

You started your business to help change lives, NOT to spend time on admin, right?

When you’re in your “honeymoon” phase of business development, you’re not envisioning the late nights responding to client emails, the “just let me finish this one newsletter before I start dinner” frenzy, the hours and energy that you’ll spend on business support work that really isn’t the reason you started this business in the first place.

But before long, that honeymoon phase is over and you ARE bogged down in management and administration. 

Where do you even start with finding great online business support? Fellow online entrepreneurs and Facebook groups can be a wealth of knowledge on the subject—for better or worse! Hiring a virtual assistant or other business support services (like a project manager or online business manager) can be daunting. So let me help make it easier.

I’m here to debunk 3 common myths you’ve probably heard about hiring a virtual assistant for your online business.

MYTH #1: “I’M SAVING TIME JUST DOING THE WORK MYSELF.”

AKA: “It’s easier for me just to keep doing this work because I know how I want it done.” 

AKA: “Delegating to a virtual assistant just takes too much energy.”

AKA: “It would be a waste to hire someone else to do this when I’m perfectly capable of doing it myself.”

YOU GUYS. Just… no. Believe me, I get it. When you first think of delegating, you can feel overwhelmed. Where do you even start? Fortunately, I have a lot to say on the subject of how to go about hiring a virtual assistant (and I can help you hire a VA without feeling totally overwhelmed.) 

The truth is, yes, there’s a little bit of extra time and energy that goes into onboarding a virtual assistant (or an online business manager). But when you find the right VA for your online business, you get that time back in spades. 

Which leads us to…

MYTH #2: DIYING SAVES ME MONEY.

This is closely related to Myth #1 (and they’re both equally false—as long as you’re hiring the right person for business support services.) I wrote a whole post on this recently that breaks down how much more money you can bring in every quarter when you have the right online business help based on real-life examples.

MYTH # 3: I NEED TO SCALE MY BUSINESS FIRST. THEN I’LL BE READY TO HIRE.

If you’re an online entrepreneur who is struggling to get your first clients, then sure. It may benefit you to get to a place where you’ve got some revenue consistency. But if you have fairly consistent clients and you want to *grow* your business? I’ve gotta tell you: you’re ready.

THE TRUTH? IF YOU WANT TO SCALE YOUR BUSINESS TO THE NEXT LEVEL, YOU HAVE TO STOP WASTING TIME ON ADMINISTRATIVE WORK.

Stop:

  • Scheduling clients

  • Fidgeting with your client onboarding system

  • Scheduling your social media posts

  • Setting up your own lead pages

  • Formatting and scheduling your newsletters

  • Tracking down missed payments

  • Proofreading your own content

  • Tracking your own analytics

…just to name a few!

Are you ready to up-level your business? Then you need to be spending your work hours on client-attracting, high-value work. Are you still doing most of those jobs I listed above? If so, you’re going to find it harder to grow your business because you’re not spending your time where it counts. If that’s the case, I’d love for you to check out my Set Up to Scale Up program, where I help creative women with online businesses (just like you!) scale their businesses and increase revenue while doing what they love.

How to Prep Your Business for the Post-Pandemic World

How to Prep Your Business for the Post-Pandemic World

Does the coronavirus pandemic have you afraid to make new offers online? Does selling your services as an online entrepreneur suddenly feel different? Scarier? I’ve heard a few variations of this fear in the past few weeks. Maybe you’re telling yourself: “Nobody is buying,” “I can’t raise my prices NOW,” “I’ll make my offer again when things go back to normal.”

Are these familiar?

Here’s the truth as I see it: Yes, some people are watching their budgets more closely right now because of economic instability.

But it’s NOT true that no one is spending any extra money right now.

In the last month, I bought two fitness programs, a social media content scheduler, and a course on Instagram.

I had 3 new potential clients reach out to me last week.

Things are happening right now in online business. Are things normal? Obviously not. But has all life (and online business) ground to a halt? Also no.

If business is slower than usual for you right now, let me offer a few suggestions so you can have some inspiring wins, even if you’re feeling sluggish.

Tip #1: Prep your business to return better than ever

This is a great time to concentrate your energy on your internal systems. How can your business run better when life goes back to a (little more) normal? What systems can you set up now so that when your workload increases, your work feels better and easier than before?

Take 2 or 3 of your routine business tasks. For each one, write down:

  1. One to two sentences about the purpose of this task. (For example, “Combine all of my business receipts into a folder so I can easily send them to my bookkeeper at the end of the month.”)

  2. The materials you need in order to complete the task (Dropbox, links to a specific website, etc.)

  3. The step-by-step process to finish the task. There’s a couple of ways to do this. The most straightforward is to go through the process and write down the steps as you work.

And guess what? Now you have a documented process.

Benefit #1:

As you write down steps, you’ll be forcing yourself to think through your process. Are there unnecessary steps in it? Are there steps you do out of habit or because they used to be required, but they’re not anymore?

Benefit #2:

Congratulations, you’ve just written a Standard Operating Procedure (SOP) that you can hand off to a Virtual Assistant.

Tip #2: Acknowledge your wins and address the future

Write down a few recent wins. Even if it’s “I buttoned my jeans and they still (mostly) fit!”

Then, identify one thing that’s working well for you in your life or business (that’s a “Keep Doing”), one thing that’s not working (Stop Doing), and one thing you’d like to try (Start Doing). And honestly, right now? Maybe you can even make that “Start Doing” one optional.

Tip #3: Do some market research

This is the PERFECT time to massage your messaging. Get a sounding board (or a group of them who fall into your “ideal client” category.) Show them a piece of your messaging that isn’t getting results. Maybe it’s your FB ad copy or a sales page. Get their feedback. What resonates? What gets them excited?

Bonus points for setting up a call with a small group and giving each other feedback on one piece of marketing.

Which one of these are you excited to try? Leave a comment below and let me know.

5 Ways to Know If Your Creative Business Is Leading You to Burnout

5 Ways to Know If Your Creative Business Is Leading You to Burnout

Often, organization doesn’t feel easy for creative online entrepreneurs like you. When you’re multipassionate, trying to corral those exciting and brilliant ideas can feel like herding (mental) cats. Let me ask you a question: does managing your business feel more time-consuming, frustrating, and like just more work than you think it should? Do you ever feel like you’re on the edge of burnout as an online entrepreneur? Does the idea of organizing your business leave you feeling emotionally drained? There’s a good reason you’re feeling that way. Without the right support as an online entrepreneur, you’re inviting burnout and mental exhaustion.

If you’ve found yourself spending way too much money and way too much time on tools that promise to fix all of your admin worries (but don’t work), I might have an idea of what’s gunking you up.

Here are 5 of the most common ways that running your business is leading you to burnout.

Do any of these burnout symptoms sound familiar?

1. YOUR EFFORTS TO STREAMLINE YOUR WORK ARE ACTUALLY CAUSING MORE WORK.

We’ve all been there. We have the best intentions to get organized but then end up getting distracted, redirected, or lost along the way. Here are some classic scenarios:

  • An online entrepreneur recognizes she’s stretched too thin and wants to delegate tasks to someone else. To do so, she spends precious hours of her own time and energy each week/month spoon-feeding this new person information, and creating new To-Do lists for herself to ensure the new team member can do the old To-Do tasks she’s trying to offload. The result is she’s spent the same wasted amount of hours on the same old tasks, it’s just dressed up as “delegating.” (Little disclaimer: Delegating is great! Just make sure you’re inventing the offboarding wheel once rather than setting up a new system that requires the same amount of effort from you each time a task is due.)

  • An entrepreneur sees she’s unorganized and looks for productivity software to help. She chooses the most detailed and intensive one, assuming it will give her the most support. Instead, she finds herself frustrated, confused, and scheduling hour-long meetings with tech support and lost in a customer-support email wasteland. In the meantime, business tasks are being dropped and important items are lost in the cracks thanks to her new confusing software.

  • An online entrepreneur decides it’s time she “gets organized once and for all” and emphatically heads out to buy a planner, pens, sticky notepads, a new water bottle that says “boss” on it, stays up all night reorganizing her work desk, decides to update her email signature, gets a new professional headshot, buys business cards, creates a Twitter account, tries a new website building platform, and creates a mood board and — wait a minute — has she done any work?

A fast way to identify if you’re creating more work for yourself is by answering this single question: “Is the task I’m about to take on going to move the needle on the specific task that needs completing? Or is it simply a new task that runs adjacent or parallel to the task I really need to deal with?” If the answer to the first question is NO and the second question is YES, stop. Refocus. Go back to what you’re truly trying to accomplish.

2. YOU’RE NOT CONSIDERING YOUR NATURAL ENERGY FLOW:

This is so, SO key, you guys! The 9-5pm schedule is not for everyone, especially for creative entrepreneurs!

If you’re dumping your most important items on your plate in the morning and find you’re totally mentally exhausted by lunch, you’re really setting yourself up for a day half-wasted. Instead, try tackling your priorities during the pockets of time you feel your most alert, most creative, most focused, even if that doesn’t mean they’re done “first.”

Perhaps it’s in the early morning hours before your family wakes up or late at night when the rest of the world is quiet. I’ve seen people rock a “2 hours on-1 hour off” format that begins at 8am and ends at 7pm. Sure, they start a little earlier and end a little later, but they have an organic 3 hours of “off-time” built in to tackle life’s other daily needs.

The beauty of rocking your own business is having the freedom (and permission!) to structure your hours in a way that works best for you.

3. YOU’RE WASTING TIME TRYING TO CUT CORNERS INSTEAD OF JUST DOING THE THING.

Tale as old as time. When we feel overwhelmed or emotionally drained, we can sometimes panic looking for ways to avoid the grind rather than *master* the grind. Instead of dropping your shoulders and plowing through the work, you spend your day procrastinating and completing a lil’ bit of this here, a lil’ bit of that there, so on and so forth. Then, at the end of the day, you ultimately didn’t save any time and you have nothing finished to show for it.

4. YOU’RE FEEDING YOUR “MUST-HUSTLE” BEAST AND TEETERING ON THE BRINK OF BURNOUT.

Listen, I know how good it feels to be “in the zone.” However, there is an important distinction between good business management and setting unrealistic expectations on an impossible timeline. While it feels great to get work done, it’s important to remain practical about what you’re asking from yourself. Maximizing your work when your energy is high is great, but don’t plan your projects around that level or productivity forever and always. You’re going to burn out eventually, and all of that momentum and progress you made will be sacrificed and lost in the long run when suddenly you feel like you can’t do ANY work.

5. YOU’VE FOUND YOURSELF IN A CONSTANT STATE OF REACTING.

One fast way to tell if you’re in a cycle of bad online business management is to determine if you are always in a constant state of reacting. What I mean is: You’re playing defense. Your days are spent putting out fires, addressing issues that popped up the day prior, and tackling items as they happen, making it impossible to get started on your own goals and objectives. It’s like trying to fill in cracks in a wall while water leaks through.

Good business support will do two things: 1. Allow you to play offense — i.e. put you in a place where you can be strategic, thoughtful, and innovative about the business moves you want to make and ultimately have space and time to put them into action. And 2.) build you a sturdy foundation so water doesn’t begin to leak through the cracks in the first place. I have a lot more to say about this, but that’s for another blog.

Remember: without the right support as an online entrepreneur, you’re inviting burnout and mental exhaustion.

 

Fortunately, I can help you take the reins on your workflow and implement systems that counteract the pitfalls described here. If this sounds like exactly what you need right now, then I’d love to introduce you to my Set Up to Scale Up Strategy Session package. In just 3 hours together, we can build that solid foundation for the most painful part of your biz.

I promise it’s possible to stop spinning your wheels, capitalize on your energy, maximize your time, avoid burning out, and play stellar offense for your business, and I’d love to help.