4 Ways You’re Making Your Online Launch Harder on Yourself (and How to Make Your Next Launch Easier)
How to Improve Planning for Your Online Launch So You Can (Actually) Launch a Product or Course Without Making Your Life Hell
The idea of launching your product or course can be daunting. There are so many factors to consider, including the technology required, design, branding, content creation and more. This is enough to make most people want to just quit before they’ve even started! Don’t worry though. With some careful planning and these tips, you’ll be well on your way to an online launch that’s actually successful—and doesn’t make you run for the hills.
1. You’re not thinking through the step-by-step details in your planning
Make a launch plan that isn’t a hasty to-do list
If your launch plan looks like more like a hasty to-do list, then you’re leaving out vital steps that will cost you time, energy, and even money in the long run.
You may have seen me tell this story before, but it’s the perfect example (and I see it happen all the time.)
How business owners typically set a launch date (a familiar story)
A business owner came to me for help planning her launch and when I asked her timeframe, she threw out a launch date that was a few weeks away. After we created the roadmap together, we saw she’d need at least 8 weeks to complete her launch plan.
So why did she think her launch could be done in 3 weeks when it really needed 8? Because she hadn’t really thought through the details. She had an idea of what needed to be done, but hadn’t considered every step of the process.
What would have happened if we hadn’t made a detailed plan for her online launch?
Could she have launched in 3 weeks? Maybe! But she would have added to her stress as she was forced to make some hard decisions:
- Outsource the work to get it done on time? Is there room in the budget for that? How would that impact the launch ROI? Who should she hire? Is there time to research and interview contractors?
- Cut back on the launch plans in order to focus her time on the bare minimum required?
- Change her launch date to add another 3 weeks (surely doubling her time is enough, right?) And then doing that again when she realizes the launch still isn’t ready after 6 weeks?
I hear about launch stress like this all the time. And all of it can have been avoided by making sure you have a detailed plan from the beginning.
2. Your timelines aren’t realistic
If you don’t leave enough time in your launch plan for required tasks, then trying to follow it is a stressful exercise in futility (and a lack of sleep).
When you launch your program or project, the first thing to do is to plan it out. I’ll go into the detailed step-by-step of project planning another time, but you’re creating a roadmap of what needs to be done and when. After you see what the tasks are, you estimate how long it will take for each task and set deadlines accordingly.
Estimating time can be difficult—and that’s okay
This can be really difficult if you are launching something new—there’s always uncertainty about how long tasks will take (and that’s okay). If you’re not sure what your time estimate should be, think about a worst-case scenario so that you have the time necessary in the event of delays or problems.
Think through a worst case scenario (include buffer time)
In other words, leave some buffer time when you’re unsure in case something comes up that was not planned for. Don’t put yourself under more pressure than what’s best for your well-being. A launch with a spacious timeline will always feel better than a rushed launch.
3. You’re focused on perfection
This isn’t the only launch you’ll ever have: it doesn’t need to be perfect in order to be successful.
Say it with me: your first doesn’t need to be your best. If you feel like everything needs to be perfect from the get-go, you’ll develop an all-or-nothing mindset that’s sure to bring on a sense of dread and defeat.
No one is watching every (virtual) thing you do
Help manage your inner critic by reminding yourself that no one is paying the same level of attention to your stuff as you are (as a perfectionist Enneagram 1, believe me: I am saying this to myself most of all.)
Get started: done is better than perfect
It’s not about making your launch fit some idea of what “the best” looks like to you, but actually getting it out there so that you can start collecting feedback and know what needs to be done next. Each time you repeat a launch, you can adjust, improve, and add a new idea or feature that excites you.
4. You are giving all your launch goals equal importance
What parts of your plan are critical? And which ones can you let go?
Setting priorities is essential to being able to adjust your plan as needed with minimal stress. If you know what your priorities are, then it’s easier to let go of the stuff that’s not supporting your most valued goals. It’s okay to let some tasks—and some goals!—be less important than others.
What is important to you?
Think about what’s truly important to you for this launch—not what’s important to that famous business coach or what Big Man McCEO says your “key performance indicators” should be. You might decide that some of your priorities are numbers-based (hitting a financial target, for instance—especially if it’s based on your actual budget goals and not just a vanity number… but I digress).
Your launch priorities aren’t just about your business goals
But it’s just as vital to consider how you want to feel or ways that you want to grow through your launch process. Maybe you want to maintain better boundaries around your work time or get more comfortable being in front of the camera.
Choose and rank these priorities early in your launch process. Then, if you begin to feel overwhelmed or need to pivot, you’ll already have the decision-making criteria you need to move forward—with minimal hand-wringing.
If you have struggled in the past with any (or all!) of these, there is help! Project planning and consulting can give you the support you need all the way through your launch, from digging into the details in planning to helping you stay prioritized and focused during implementation. Let me hear about your upcoming launch by sending me an email at kate[at]theefficientcreative[dot]com.